Last Updated: 20 August 2026

This Cookie Policy explains how Hymac-Direct Limited uses cookies and similar technologies when you visit or use our website.

It should be read alongside our Privacy Policy, which explains more generally how we collect, use, store and protect personal information.

1. Who We Are

Hymac-Direct is operated by:

Hymac-Direct Limited
Company Registration Number: 08456902
Registered in England and Wales.

Website: www.hymac-direct.com

Email: info@hymac-direct.com

Telephone: 0330 311 2031

References in this Cookie Policy to “Hymac-Direct”, “we”, “us” or “our” mean Hymac-Direct Limited.

2. What Are Cookies?

Cookies are small files or pieces of information that websites can store on, or access from, your computer, mobile phone, tablet or other device.

Cookies can perform a number of functions.

For example, they can:

Keep products in your shopping basket;
Allow checkout functions to operate;
Keep you logged into an account;
Remember preferences;
Help keep our website secure;
Help us understand how our website is being used; and
Support advertising and marketing where you have consented to this.

Some cookies exist only while you are using the website and are deleted when you close your browser. These are commonly known as session cookies.

Other cookies remain on your device for a specified period or until they are deleted. These are commonly known as persistent cookies.

3. Cookies and Similar Technologies

Although this policy uses the term “cookies” for convenience, our website may also use other technologies that store or access information on your device.

Depending upon the services and technology used on our website, these may include:

Cookies;
Tracking pixels;
Tags;
Scripts;
Local or web storage;
Embedded technologies; and
Similar storage or access technologies.

Where these technologies are subject to the same legal requirements as cookies, we treat them accordingly.

4. First-Party and Third-Party Cookies

Cookies can be either first-party or third-party.

First-Party Cookies

First-party cookies are set by Hymac-Direct or by technology operating on our behalf through our website.

They may be used to provide important website functionality, such as:

Shopping baskets;
Checkout;
Customer accounts;
Security; and
Remembering website preferences.

Third-Party Cookies

Third-party cookies or similar technologies may be provided by organisations whose services are integrated into our website.

Depending upon the services we use, these could include:

Payment providers;
Analytics providers;
Advertising platforms;
Social media services;
Embedded content providers; and
Other technology providers.

Where consent is legally required for these technologies, they should not be activated until you have provided the necessary consent.

5. Why We Use Cookies

Hymac-Direct may use cookies and similar technologies to:

Make our website work correctly;
Operate our online shop;
Remember products placed in your shopping basket;
Process checkout;
Provide customer account functionality;
Remember preferences;
Maintain website security;
Help prevent fraudulent activity;
Understand how visitors use our website;
Identify technical problems;
Measure website performance;
Improve our website and services;
Understand which pages and products are popular;
Measure marketing effectiveness; and
Support relevant advertising where you have provided consent.

The particular cookies used may change as our website and the services we use change.

6. Strictly Necessary Cookies

Strictly necessary cookies and technologies are required for important functions of our website or to provide services you have requested.

These may include technologies necessary for:

Shopping basket functionality;
Checkout;
Processing an online transaction;
Customer account login;
Website security;
Fraud prevention;
Remembering cookie preferences;
Maintaining an online session; and
Other essential website functionality.

Because these technologies are necessary to provide the relevant service or functionality, they may not require your consent where an applicable legal exception applies.

Blocking these technologies through your browser may prevent parts of our website from working correctly.

7. Functional Cookies

Functional cookies may allow our website to remember choices you make and provide enhanced functionality.

They may be used to remember matters such as:

Website preferences;
Previously selected settings;
Language preferences;
Recently viewed products; or
Other optional website features.

Where consent is required by law for a particular functional technology, it will only be used after you have provided the necessary consent.

8. Analytics and Performance Technologies

We may use analytics and performance technologies to help us understand how visitors use our website.

Depending upon the services we use, these technologies may collect information relating to:

Pages visited;
Time spent on pages;
Products viewed;
How visitors move around the website;
Website errors;
Browser and device information;
Approximate geographic information;
How visitors arrived at our website; and
General website performance.

This information can help us understand which areas of our website are useful and where improvements may be required.

Analytics services may use identifiers that distinguish one browser or device from another.

Where consent is required for the analytics technologies we use, they will only be activated after you have provided the necessary consent.

9. Google Analytics and Similar Services

We may use Google Analytics or similar analytics services to help us understand how visitors interact with our website.

Where such a service is enabled, it may collect information about your interaction with the website using cookies or similar technologies.

Where consent is required, these analytics technologies will not be activated until you have provided consent through our cookie controls.

The specific analytics services used by our website may change from time to time.

10. Marketing and Advertising Technologies

We may use marketing, advertising or measurement technologies to help us:

Measure the effectiveness of advertising;
Understand whether advertising leads to visits or purchases;
Measure marketing campaigns;
Understand customer interests;
Create advertising audiences; and
Display more relevant advertising.

These technologies may be provided by third-party advertising or social media platforms.

They may involve information about your browsing activity being associated with identifiers relating to your browser or device.

Where consent is required, marketing and advertising technologies will not be activated unless you choose to accept them.

Rejecting marketing cookies should not prevent you from purchasing products from Hymac-Direct.

11. Social Media and Embedded Content

Our website may contain links, buttons, videos, widgets or other content provided by third-party websites and social media services.

These services may use cookies or similar technologies.

Depending upon how the service operates, information may be transmitted to the relevant third party when you interact with embedded content.

Where consent is required before such technologies can be activated, we will seek to apply the appropriate consent controls.

Third-party services may process information in accordance with their own privacy and cookie policies.

12. Payment Providers

Our website may use third-party payment providers to securely process transactions.

These services may use cookies or similar technologies for purposes including:

Processing payments;
Authentication;
Security;
Fraud prevention; and
Maintaining payment sessions.

Some payment-related technologies may be strictly necessary to provide a payment service requested by you.

Other technologies will be handled in accordance with applicable consent requirements.

Payment providers may process personal information under their own privacy policies.

13. Cookie Consent

When you first visit our website, you may be presented with a cookie consent banner or preference tool.

Where consent is legally required, we will seek your permission before using the relevant non-essential cookies or similar technologies.

Our cookie controls should allow you to make choices about non-essential technologies.

Depending upon the configuration of our website, you may be able to:

Accept non-essential cookies;
Reject non-essential cookies; and
Manage individual cookie categories.

Simply continuing to browse our website will not, by itself, be treated as consent where active consent is legally required.

14. Rejecting Cookies

You can reject non-essential cookies without losing access to the basic Hymac-Direct website and online shop.

Some optional functions may work differently if particular cookies are rejected.

Strictly necessary technologies may continue to operate because they are required to provide website functions or services you have requested.

15. Changing or Withdrawing Your Consent

You can change your mind about non-essential cookies.

Where our website provides a cookie preference or consent management tool, you can use it to review and change your preferences.

Withdrawing consent will not affect the lawfulness of processing that took place before consent was withdrawn.

Where consent is required, we aim to make withdrawing or changing your consent as straightforward as giving it.

16. Browser Controls

Most internet browsers also allow you to manage cookies.

Depending upon your browser, you may be able to:

View stored cookies;
Delete individual cookies;
Delete all cookies;
Block particular cookies;
Block third-party cookies;
Prevent websites from storing cookies; and
Change privacy settings.

Please be aware that blocking all cookies through your browser may affect the operation of our website.

For example, your shopping basket, checkout or customer account may not work correctly if essential cookies are blocked.

Browser controls are separate from any consent controls provided directly on the Hymac-Direct website.

17. How Long Cookies Remain on Your Device

The length of time a cookie remains on your device depends upon the type and purpose of the cookie.

Some cookies are deleted when you close your browser.

Others may remain for a defined period so that preferences or other information can be remembered between visits.

Third-party cookies may have retention periods determined by the relevant third-party provider.

We aim to ensure that cookies are not retained for longer than reasonably necessary for their intended purpose.

18. Personal Information and Cookies

Some cookies and similar technologies may involve the processing of personal information.

This could include information such as:

IP address;
Device identifiers;
Browser identifiers;
Online activity;
Website interactions;
Account information; or
Information associated with advertising identifiers.

Where personal information is processed, our Privacy Policy provides further information about:

How we use personal information;
Our lawful bases;
Who information may be shared with;
International transfers;
Data retention;
Your rights; and
How to contact us.

19. International Data Transfers

Some third-party technology providers may process information outside the United Kingdom.

Where personal information is transferred internationally, those transfers will be handled in accordance with applicable UK data protection requirements.

Further information about international transfers is contained in our Privacy Policy.

20. Third-Party Privacy

Where third-party services are used, those organisations may process information in accordance with their own privacy and cookie policies.

Hymac-Direct does not control the privacy practices of independent third parties.

We encourage you to review the privacy information provided by relevant third-party services where appropriate.

21. Keeping Our Cookie Use Under Review

The technologies used by websites change over time.

We may therefore periodically review:

Which cookies and similar technologies our website uses;
Why they are used;
Which third parties provide them;
Whether they are necessary;
Whether consent is required;
How long they remain active; and
Whether our cookie information remains accurate.

We may remove, replace or introduce technologies as our website and services develop.

22. Changes to This Cookie Policy

We may update this Cookie Policy from time to time.

Changes may be made because of:

Changes to our website;
Changes to the technologies we use;
New services or suppliers;
Changes to applicable legislation; or
Changes to regulatory guidance.

The latest version will be published on our website.

The Last Updated date at the top of this policy indicates when it was most recently revised.

If our use of cookies or similar technologies changes in a way that requires new consent, we will seek that consent where required.

23. Contact Us

If you have questions about this Cookie Policy or how Hymac-Direct uses cookies and similar technologies, please contact:

Hymac-Direct Limited

Website: www.hymac-direct.com

Email: info@hymac-direct.com

Telephone: 0330 311 2031